About
Books, toys and FMCG — one wholesale account.
Athena is a self-serve wholesale platform for independent resellers. One approved account unlocks every catalog — live stock, genuine trade pricing and per-line market data — so you can find profitable lines and order them online, without the back-and-forth.
Our footprint
Four warehouses. Three markets.
We hold live stock close to where you sell, so orders ship fast and freight stays low — wherever your business operates.
United Kingdom
Two warehousesTwo fulfilment sites for fast UK dispatch and low domestic freight.
United States
One warehouseUS-routed inventory for the American marketplace.
European Union
One warehouseA mainland EU hub for quick European delivery and clearance.
Logistics
We don't just sell stock — we move it.
Our freight partners span sea, air, road and rail, so we can land goods into Amazon, your 3PL or your door — whichever route makes the most sense for the order.
Sea
Cost-efficient bulk movement on the long haul.
Air
Speed when a line needs to land fast.
Road
Into Amazon, your 3PL, or your door.
Rail
Lower-carbon freight across the network.
What we supply
One account, every catalog.
Athena supplies three ranges to the trade — equal billing, no catalog plays favourites. Approved accounts browse and order across all of them.
Books
Titles from major publishers.
Toys
Toys and hobby lines.
FMCG
Grocery, household, personal care and more.
How to sign up
From sign-up to first order.
A short trade application, a quick review, and you're ordering online.
- 1
Apply
Create an account and complete a short trade application with your business details.
- 2
Get approved
Our team reviews your application and activates your account, then emails you to set a password.
- 3
Order online
Browse live catalogs with trade pricing and ROI data, then place and track orders in one place.
The company
Registered company
Butyros Ltd
Company no.
16497512
VAT
GB 495192946
Registered office
60 Cheapside, London, England, EC2V 6AX