Questions, answered.

Athena is a wholesale portal for independent resellers. Apply with your business details, and once your account is approved you can browse the live catalogs and order online. Trade pricing is visible to approved accounts only.

Create an account and complete the short trade application. Our team reviews every application before activating it, and we aim to get back to you within one business day. Once you’re approved, you’ll receive an email invitation to set your password.

After approval you’ll get an email invitation to set a password. Use it to activate your account, then sign in any time from the login page. If your invite has expired or you never set a password, contact us and we’ll re-send it.

Yes. Every line shows your trade price rather than RRP, alongside live stock levels and the quantities actually available. Pricing is visible to approved trade accounts only.

Many lines include market data (an estimated return on investment, per-unit profit and recent sell-through) so you can gauge demand before you buy. Treat it as a guide drawn from marketplace data, not a guarantee of your own results.

Yes. You can switch between the UK (£) and US ($) marketplaces from anywhere in the catalog, and pricing updates to match. The catalogs available to you depend on your account’s region.

One account unlocks every catalog: books, toys and everyday consumer goods (FMCG) spanning health and household, beauty and grocery, each with live stock levels and real quantities. Filter by category, margin and ROI, then order the lines you want.

Orders are paid securely by card at checkout, processed through Stripe. No emailing spreadsheets and no waiting on a manual invoice to pay by bank transfer. Add to cart, set your quantities and place the order online.

Yes, every order gets its own invoice as a downloadable PDF, billed from Butyros Ltd. You can revisit your orders and invoices any time from your account.

Every order is tracked from checkout through to dispatch in your orders area, and we’ll keep you updated by email. Dispatch times depend on the catalog and stock availability.

We’re always reviewing new ranges across books, toys and FMCG. Tell us about your products from the contact page and the Athena team will take a look.